Digital Marketing

Marketing is all about communicating the right message to the right people using the right channel. It is changing very fast from traditional to digital, days have gone when yellow pages were search engine, TV was YouTube, magazines were blogs, newspaper ads are almost gone, internet changed many things, things are also being change in Pakistan, and everything is going to be a digital, to communicate, for shopping, for information, for knowledge, for study, for entertainment ever from searching to purchasing people are looking for digital channels. Calling and old marketing is failing. Now is the time to accept Digital Marketing as well.

Digital Marketing term was first used in 1990, it is all about using digital platforms likes email, websites, blogs, social media, search engines and mobile marketing to reach target audience within no time. Digital marketing is present somehow but sure future of marketing, if you are still using traditional ways to promote your business, then it’s time to switch your focus to digital platforms for promotion. Digital marketing is easy to start, manage and monitor, affordable and less expensive than traditional marketing. Effective digital marketing is more effective than traditional marketing. Digital marketing is also known as internet marketing / online marketing because internet is the key enabler of digital marketing and it can’t exist without internet. Component of digital marketing are audience, contents, context and medium. Internet is the right medium to reach your target audience,

There are lots of digital channels, you can use for digital marketing of your business digital. But it mainly depends on the type of business you have and the kind of customers you are targeting for. Not all of these digital marketing tools are applicable or will work with your business. These are the most popular digital marketing channels: Email Marketing, Pay-per-click Advertising (PPC), Search Engine Optimization, Display Advertising, Social Media Marketing, Content Marketing, Affiliate Marketing, and Online Public Relations.

Digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalized marketing. The main advantage of digital marketing is that a targeted audience can be reached in a while with cost-effective and measurable way. Other digital marketing benefits include increasing brand loyalty and driving online sales.

The benefits of digital marketing include:

• Worldwide scope - a website allows you to find new markets and trade globally for only a small investment.
• Cheaper cost - a properly planned and effectively targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
• Trackable, measurable results - with web analytics and other online metric tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising. Web analytics can be set up to show you exactly how much money you make from each digital tactic.
• Personalisation - if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.
• Customer Retention - by getting involved with and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with and retain them.
• Social Goodwill - digital marketing lets you create engaging campaigns using different types of rich media content. On the internet these campaigns can gain social goodwill - being passed from user to user and becoming viral.
• Improved Communication - if you have a website, then your customers are only ever a few clicks away from completing a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate.